Hi, I’m Will, an Interactive Designer with over a decade and a half of combined creative agency, marketing and freelance experience. I’ve gained an extensive background in the fields of user focused interactive and visual design. I specialize in enhancing user experiences and increased sales conversion, through engaging web and digital design tailored to specific marketing initiatives.
Previously I was a Senior Web Designer at 1Password within the marketing team’s Design Studio. Collaborating with marketing leaders and creative colleagues I helped to produce compelling visual stories and user-friendly experiences across 1Password's website and marketing initiatives, targeting B2B, B2C, and developer audiences.
I’m currently available for contract and freelance roles with a focus on web design, so feel free to get in touch and let’s talk!
Creating responsive and retina ready designs for any kind of interactive project is my speciality. From conversion optimized landing pages and email design to feature rich multi-page marketing web sites.
I develop marketing websites and landing pages for agencies and small-medium business that both engage and convert, using a combination of beautiful user interface design with tried and tested user experience methods.
Whether it's re-imagining existing identities to crafting new brand visuals entirely, I can help connect your brand with your target audiences.
Managing creative strategy and direction for your next design project, I aim to improve design standards and provide useful insight helping to enhance brands across multiple design disciplines.
Since 2010, I've been fortunate to work with a wide range of talented and creatives folks, collaborating on some incredible projects for both agency and freelance clients. These include global brands and organizations, with a few of the standouts listed below.
Invited directly by 1Password to apply for the position within the marketing team’s Design Studio, providing me with the opportunity to work cross functionally within a large scale tech driven organization. The role entailed partnering and with key stake holders, marketing leaders and fellow designers, illustrators and motion graphics experts, to achieve effective visual storytelling and engaging usability across 1Password.com and promotional landing pages, focused towards B2B/B2C customers and the developer community.
Promotion to Senior Art Director allowed me to flex my design skills to direct and manage new creative standards for the entire paid media creative department. I continued to help grow designers though the implementation of best practices and new advertising methods, as well as focused on my own growth in the areas of creative strategy though daily collaboration across the entire Creative department, developing brand guidelines, motion and content creation strategy.
Maintained ownership of design standards and implementation and was responsible for project planning and co-ordination of client-driven projects across both Web and Email creative departments. I was able to further expand my leadership skills in the coaching of individual designers, developing their skillsets and knowledge, through formal weekly one-to-one meetings and daily stand-ups. In addition, I ensured our design teams had clear goals and targets to support them in creating optimized deliverables and worked within established departmental process.
I effectively built upon my UI/UX design skills and experience within this role, and improved the overall quality and standards of the agency’s web and email design. My prior experience enabled me to successfully design and implement new UI/UX strategies and practices, while co-ordinating with designers to promote best practices and overall improvement.
Worked directly with individuals, businesses and creative agencies to help solve unique user experience driven problems and deliver bespoke digital design solutions focused on Web, UI/UX design. I focused on helping businesses clarify and enhance their brand/product identities and capture target audiences.
Oversaw and lead visual design and user experience focused production of interactive online learning courses and materials, created in accordance with custom specifications for domestic and global non-profit organisations and charities.
Enhanced and focused my skill sets and gain invaluable creative agency experience. Working collaboratively alongside fellow development team members, visual designers and instructional designers enabled the delivery of interactive learning products for a variety of high profile global organisations and businesses.